National Tribute
7000 Students, 60 Nationalities
Youth Development
An Idea That Had 24 Hours
On the occasion of Sheikh Mohamed bin Zayed Al Nahyan's 60th birthday in March 2021, to assemble students from 60 different nationalities to sing the UAE national anthem, one nationality for each year of His Highness's life. The entire project, from concept to finished video, had to happen in under 24 hours.
7,000 Students. 60 Nationalities. Full COVID Protocols.
Working through the Athena Education group of schools across Dubai and Sharjah, we coordinated 7 to 9 schools simultaneously, identifying and assembling students representing 60 nationalities from Afghanistan to Zimbabwe. Every school operated under COVID-19 protocols, with masks, distancing, and restricted movement. None of that broke the coordination.
Covered by Al Roeya and CNN Business Arabic
The tribute was covered by Al Roeya newspaper and CNN Business Arabic, which confirmed the mobilisation of students from 60 nationalities in 24 hours as a feat of cultural organisation.
What It Proved
UAE schools contain one of the most genuinely multicultural student populations on earth. They are operationally reachable. They are emotionally responsive. And when given a meaningful purpose, they mobilise fast. That insight is the foundation of everything AIWAH has built in the education and cultural measurement space since.